Why Sell? 
Why do you want to sell your property? Do you intend to simply find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think the reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for us to determine the most appropriate option for your specified goals. 

When should I sell? 
You should immediately establish your time frame for selling. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to satisfy all of your goals. There are also other things we will recommend if you need to sell quickly, such as competative pricing, and having your home pre-inspected, which can cause your home to sell much faster. 

If you are not in a rush to sell, we recommend you setup a free consultation with one of our Listing Agents so we can thoroughly review the current market conditions and find the most favorable time to sell. 

What is the Market Like? 
When you work with us, you can be sure that you will have our knowledge, expertise, and negotiating skills at work for you. We operate on the model of 90% preparation, and 10% execution! We use statistics and facts, not opinion and conjecture. Using things like Zillow, or your next-door neighbor will not be accepted here without significant evidence to back it up. We will look at comparable properties, sure. But we go a few levels deeper to really look at your neighborhood as a whole. What's the average amount of days it takes to sell a house in your neighborhood? Is it 5 days, or 100 days? That matters! We'll also look to see how many homes sold above the listing price in your neighborhood. This can indicate desirability, and also give us an idea if we should expect multiple offers. No matter what, we will build a strategic plan to sell your house as quickly as possible, and for the best price. 

How do I Optimize My Finances? 
Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of our expert agents, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds, and plan effective tax saving strategies. 

We work with a stellar Real Estate Tax Strategist who can talk with you about your situation, and help you wade through any tax implications regarding the sale of your house. Ask for that referral if you'd like to have that discussion! 

Why Should You Choose Our Professionals? 
You may opt to sell your property independently. However, having helped dozens of people who started with that approach, and ended up coming back to us, we have some friendly advice. There are several great reasons why you should choose us to assist you in this important undertaking. We will ensure that you maximize your opportunities in the current real estate market. With years of established and flourishing relationships, we are able to provide the most effective marketing and advertising strategies for your home. We will also guide you through the complicated paperwork that is involved in a real estate transaction, from the initial contract to the final documents. 

When we list a house, it's like we turned on the BAT SIGNAL! We don't just put the house on the MLS and hope buyers come. We are aggressive in bringing buyers to the table, and showing buyers in this market why they should be looking at your home. Many of our listings are under contract within days, and close the first time around. 

What To Look For In An Agent: 

1. Education: The most important factor in choosing a real estate agent is their education in the real estate industry. Our professionals have advanced training and education that goes beyond the technical skills of how to be an agent. Our agents have special training in advanced negotiations, superior customer service, small business marketing, and business management. 

2. Experience and Expertise: You want a full-time agent who is familiar with your area and with the type of property you intend on selling. Does the agent employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent? How many similar properties have they been able to sell in the past? Our agents are also clients. We all buy and sell homes frequently, whether they are flips, rentals, or personal residences. We don't just know how to buy and sell homes, we also walk that walk. 

3. Availability and Commitment: Your agent should be capable of prompt and decisive action during the course of selling your property. Does your agent make it a point to keep in touch with you constantly? Can your agent easily be contacted in case of emergencies or even the simplest questions? Is your agent available on the weekends or in the evenings when most buyers are out looking? 

4. Rapport: Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it is important to find one that you feel will represent you best! 

What is your Property Worth? 
Without a professional licensed agent, most independent property sellers tend to overestimate the value of their property. You can avoid this pitfall by consulting with one of our listing agents today! 


You can do a lot to increase the appeal of your property and create a lasting impact on potential buyers. 

What to do to Prepare: 

The following are a couple of factors to keep in mind when listing your property for sale: 

1. Curb Appeal: Keeping your landscaping pristine and adding creative touches to your yard will create immediate impact on passers-by and potential buyers. 

  2. Property Repairs: Simple upgrades such as window repairs, polishing doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. This is where we want to address deferred maintenance as well. Anything you've let go for the last couple years will come back to haunt you when the buyer brings in their inspector. We can prevent a lot of headache by tackling any deferred maintenance that has been pending over the last few years. 

  3. Cleanliness and Staging: This is perhaps one of the most critical steps. Keep your property uncluttered, sweet-smelling, and well-lit from top to bottom. Pay attention to details. Put away the kitty litter, put out fresh flowers, have your carpets cleaned, etc. Your listing agent will conduct a walk through with you before it is listed for sale to see how we might improve the staging of your property. 

4. Disclosures and Inspections: We are very familiar with the legal procedures involved in disclosure and are ready to help you develop a thorough disclosure statement beneficial to both you and the buyer. Our preference is always to have our listings pre-inspected and a discounted home warranty purchased that will transfer to the buyer. By doing this, buyers can tour the home knowing exactly what needs to be addressed, but also be confident that if anything is wrong in the next 18 months (for the house) and 5 years (for the roof) will be taken care of, no questions asked. We find buyers are much more likely to make an offer quickly, and for a much higher price than they would have without the pre-inspection and warranty. Ask about how a small cost up front could earn you thousands more in the sale of your property! 

  5. Showtime! Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with an agent, if you are not there. Moreover, your agent will know what information will be the most useful in representing your interests when speaking with potential buyers. 

Note: Our listings are sold fast and for top dollar because our sellers put the time in! In order for us to take your listing, the above items are critical to giving us a good platform to market! Once these things are all set, we run with it from there! 

We have had dozens of showings and now we've received one or more offers. GREAT! 

The Price is Not Always Right! 
"The higher the price, the better the offer." - Do not let yourself be fooled by this popular misconception! Price is not always the determining factor when accepting an offer for several important reasons: The initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust our agents to help you thoroughly evaluate and analyze every proposal without compromising your marketing position. 

Negotiating the Right Way: 
We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to the most suitable for you. As your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice. With all of that being said, many of us have negotiation skills that were used during our military service, and we apply many of those techniques to real estate. Believe me, you'd rather have us on your side. 


The Initial Agreement and Deposit: 
An effective agreement is a legal arrangement between a potential purchaser and the property's seller (you). Laws vary from state to state, but in order for most legal binding agreements, there must be "consideration". The consideration (An Earnest Money Deposit) is to be held in the closing agent's escrow account pending the fulfillment of conditions or contingencies in the agreement. 

Some important tips to keep in mind to streamline the process even further: 
      - Keep written records of everything:
            For the sake of clarity, it will be incredibly important to keep copies of all offers, counter-offers, and addendums. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. 

      - Stick to the Schedule
            Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step. 


Inspections and Appraisals
Most buyers will have the property inspected if you did not elect to have the house pre-inspected. Some buyers may elect to have several different inspectors look at the property if they wish to obtain professional opinions from inspectors who specialize in a specific area (such as roof, HVAC, Structural, Electrical, etc). If the agreement is conditional upon financing, then the property will be appraised by a licensed appraiser to determine the value for your lender. This is done so your lender can confirm their investment in your property is accurate. 

The Closing Agent
Either a title company or an attorney will be selected as the closing agent, whose job is to examine and insure clear title to real estate. After researching the complete recorded history of your property, they will certify that: 
1. Your title is free and clear of any encumbrances (like mortgages, leases, restrictions, or liens) by the date of closing. 
2. All new encumbrances are included in the new title. 

A contingency is a condition that must be met before a contract becomes legally binding. For instance, a buyer will usually include a contingency stating that their contract is binding only when there is a satisfactory home inspection report from a qualified inspector. 

Before completing his or her purchase of your property, the buyer goes over every aspect of the property, as provided for by purchase and sale agreements and any applicable addendums.
These may include, but are not limited to
      - Obtaining financing and insurance
      - Reviewing all pertinant documents, such as preliminary title reports and disclosure documents. 
      - Inspecting the property. The buyer has the right to determine the condition of your property by subjecting it to a wide range of inspections, such as roof, termite/pest, chimney/fireplace, property boundary survey, well, septic, pool/spa, arborist, mold, lead based paint, HVAC, etc. 

Depending on the outcome of these inspections, one of two things is likely to happen: 

1. Either each milestone is successfully closed and the contingencies will be removed, bringing you one step closer to closing. 
2. The buyer, after reviewing the property and papers, requests a renegotiation of the terms of the contract. (Usually the Price)

How do you respond objectively and fairly to the buyer when renegotiation is demanded? This is where a professional listing agent can make a real difference in the outcome of the transaction. Having dealt with various property sales in the past, we guarantee our expertise and total commitment to every client, no matter what their situation is. 

Loan Approval and Appraisal
We suggest that you accept buyers who have a lender's pre-approval, approval letter, or written loan commitment, which is a better guarantee of loan approval than a pre-qualification or no documentation for a lender. Expect an appraiser hired by the lender to review your property and verify that the sales price is appropriate. 

Transitioning from one house to another: 

Moving from one house to another can be a logistical nightmare. That's why our focus is to have the keys to your new house several days before we are set to close on the house you are selling so we can make that transition much smoother. 

If you select our agents to represent you in the sale of your current home, and also to purchase your next home, we'd like to show you our appreciation for your trust and support in us. Ask about how you can get a significant rebate that can go towards your closing costs or down payment when using our agents for both transactions!